Ironman effect being measured

By Jan Dennis
Updated May 28 2014 - 11:49am, first published 10:30am
Ironman 2014 competitor Jason Shortis photographed during the bike leg through Laurieton. PIC Kate Dwyer
Ironman 2014 competitor Jason Shortis photographed during the bike leg through Laurieton. PIC Kate Dwyer

A WEEK after a 60 minute Toyota Ironman Port Macquarie TV special aired on 7mate to an audience of thousands, the full impact of the event is still being assessed.

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