G(irls)20, the global social-profit organization that aims to cultivate a new generation of female leaders, has launched the global initiative, “Fathers Empowering Daughters” to celebrate the powerful force fathers can play in the advancement of their daughters.
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The campaign calls on fathers from around the world to showcase the ways in which they empower their daughters to succeed and achieve – whatever age, whatever dream – and also encourages daughters to share stories about how their fathers have empowered them.
The initiative is being launched in the run up to the world leaders meeting at the G20 in Australia this August, where G(irls)20 will convene 24 girls from around the world to address how to economically engage and empower girls and women to achieve growth goals globally and in their home countries.
The global campaign features fathers and daughters from around the world sharing their stories in a series of self-recorded videos. The campaign has been kicked-off with high profile fathers such as Richard Branson, Ziauddin Yousafzai, whose daughter Malala, the young Pakistani education activist survived an attempted assassination; and well-known daughters including Chelsea Clinton and Shakira.
Australian delegate to the G(irls)20, Anna Wiseman and her father Andrew are also featured on the website with their stories.
18 year old Anna from Melbourne said, “It would be great for fathers and daughters around Australia to participate in the initiative which celebrates empowerment.
“I’m lucky that my father has been incredibly supportive of me and he has opened my eyes to what is happening in the world, particularly the importance of education, no matter where you live. It has given me the burning desire to make a difference.”
On how fathers empower their daughters, Richard Branson, father to Holly Branson said, “Give them the freedom to do what they want to do with their life. It is so sad that in some places in the world, daughters are treated as second class citizens and that’s got to be put right. People cannot use religion as an excuse, that is certainly not what the people who originally set out their religions would have wanted, so just treat all your children equally.”
Chelsea Clinton, daughter of former U.S. President Bill Clinton said, “It is impossible for me to describe the extent to which my father has supported me, nurtured me and empowered me over the years. Through his words and even more his actions, he has always taught me the importance of doing right, by our family, by the communities that I have chosen to be a part of and, ultimately, by the world.” Clinton continued, “He has always challenged me to take risks, not unnecessary ones but the ones that are necessary to be the person that I want to be and to have the impact I hope to have on the world.”
The campaign has been launched to coincide with Father’s Day in many parts of the world, but will run up to, and beyond, Father’s Day in Australia.
The theme song of the campaign, Little B, is a lullaby from a father to his daughter which was co-written by Grammy Award Winner Sarah McLachlan and Canadian businessman, Frank Giustra and can be heard playing on the Fathers Empowering Daughters website.
“This campaign engages men in a unique, personal and meaningful way,” said Farah Mohamed, Founder & CEO of G(irls)20 and the creator of Fathers Empowering Daughters. “Fathers can play an important role in encouraging daughters to realize their dreams, no matter how big or small, and this Father’s Day we celebrate that.”
Videos can be viewed at www.fathersempoweringdaughters.org, where fathers and daughters from around the world are invited to upload their self-recorded video.
