Today v Sunrise: Network spin machines in overdrive as both claim they're No. 1

By Michael Lallo
Updated October 24 2016 - 7:14pm, first published 6:58pm
Breakfast battle: <i>Sunrise's</i> David Koch and Samantha Armytage, and <i>Today's</i> Karl Stefanovic and Lisa Wilkinson. Photo: Composite image
Breakfast battle: <i>Sunrise's</i> David Koch and Samantha Armytage, and <i>Today's</i> Karl Stefanovic and Lisa Wilkinson. Photo: Composite image
<i>Sunrise</i> co-host host David Koch clashes with Bob Katter over an election campaign ad about guns. Photo: Screenshot
<i>Sunrise</i> co-host host David Koch clashes with Bob Katter over an election campaign ad about guns. Photo: Screenshot
<i>Today's</i> Karl Stefanovic, discussing his famous blue suit with Lisa Wilkinson. Photo: Screenshot
<i>Today's</i> Karl Stefanovic, discussing his famous blue suit with Lisa Wilkinson. Photo: Screenshot
Lisa Wilkinson interviews deputy prime minister Barnaby Joyce on the <i>Today</i> show. Photo: Nine
Lisa Wilkinson interviews deputy prime minister Barnaby Joyce on the <i>Today</i> show. Photo: Nine
Samantha Armytage tells viewers that prime minister Malcolm refused to appear on <i>Sunrise</i> during the last election. Photo: Screenshot
Samantha Armytage tells viewers that prime minister Malcolm refused to appear on <i>Sunrise</i> during the last election. Photo: Screenshot

Even before Today toppled Sunrise over the weekend – claiming its first annual win since 2003 – Channel Seven was working to undermine Nine's victory.

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