Charles Sturt University says it has listened "loud and clear" to feedback and will abandon plans for a name change.
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The decision follows two months' debate including public consultation sessions in Port Macquarie and online.
CSU head of Port Macquarie campus Professor Heather Cavanagh says the feedback from all levels of the consultation process has cemented the name.
Professor Cavanagh, who is also acting deputy vice-chancellor (research, development and industry), says the feedback showed deep affection for the Charles Sturt University name.
“As the university matures and becomes more focused on where it is going, we have to consider things like a name change, a logo change as part of a brand transformation,” she said.
“As part of that process it is important for us to consult about that name change.
“The consultation took place across all campuses, with our business partners, with community, alumni and students. There was very strong feedback that they did not want a change of name for the university.
“The level of feedback did not surprise us, but what did was the passion and absolute deep affection for the CSU name,” she said.
The level of feedback did not surprise us, but what did was the passion and absolute deep affection for the CSU name.
- Professor Heather Cavanagh
“That has been fabulous feedback to be honest, and kind of cemented keeping the name as is.”
Professor Cavanagh said that passion showed that CSU means something to our communities.
“And we have listened to that,” she added.
The university's vice-chancellor Andrew Vann on Monday confirmed the university's name will remain.
"We heard loud and clear from your stories that you are connected to our name and our rich history,” he said.
"We believe it’s important we reflect the views of our community in our namesake.
"Consultation also told us that our communities agree with our strategic direction to deliver successful graduates, build vibrant regional communities and strengthen our university.
"Our brand is an important part of delivering on this through to 2022 and beyond."
Professor Vann said the university will move forward with changes to its visual identity, logo and marketing approach.
"We must be competitive; we must be sustainable. We cannot stand still," he added.
Professor Vann said feedback indicated the university's importance and it would draw on our shared history and values to develop our brand, to tell our unique stories and to represent the connections we’ve made and continue to make for every member of the university community.
He said the university would reveal more about its brand in the coming months and share more about other planned improvements.
CSU says it has an ambitious agenda to transform our delivery, driven by our university strategy, from now through to 2022.
We know we are an important part of the community in regional Australia.
- Vice-chancellor Andrew Vann
"We are investing in three critical areas: our students, our communities and our internal capability," the vice-chancellor said.
"We know we are an important part of the community in regional Australia. We provide equitable access to higher education that delivers essential skills that serve our regions.
"Our teaching and research has a real impact on the people who study, work and partner with us.
"The economic benefit of our University flows through our communities and it’s critical that we continue to grow."
Public consultation sessions were held in Port Macquarie, Albury-Wodonga, Bathurst, Dubbo, Orange, Wagga Wagga and online.
Feedback was collected through our website, email, social media and a public petition.
CSU is celebrating its 30th year in 2019.