A young woman single-handedly shamed an American food store that tried to "protect" its customers from a family portrait of Elton John, his partner and their infant son.
Jennifer Huddleston was in her local grocery store in Home Mountain, Arkansas, when she spotted a US Weekly Magazine with a protective "Family Shield" obscuring its cover photo of Elton John, David Furnish and their surrogate son, Zachary.
Ms Huddleston took a photo of the magazine, which she said was covered on every register, and posted it to Twitter.
"This was taken at my local grocery store. I was shocked and horrified. Can you help bring attention to this?"
Ms Huddleston also posted a phone number for the store, which is part of a chain of 65 employee-owned businesses.
The photo was quickly circulated and was later picked up by gay and lesbian advocacy groups and then the media.
By the next morning, Harps head office in Springdale had asked management at the Mountain Home store to remove the shield and by Thursday night two apologetic messages were featured on its website.
Harps president Kim Askew said the store manager chose to place the shield on the cover after receiving complaints from some shoppers.
"When we began receiving complaints [about the cover] at our corporate office, we reviewed the magazine in question, removed the shield and are selling the magazine in all our locations today without any shield," Mr Eskew said.
Each store is equipped with a number of shields for use at the manager's discretion.
"Sometimes those photos might be sexually provocative or too revealing. The magazine article titles might also be too suggestive for some customers," he said.
The photograph of John, Furnish and their son featured them fully clothed and smiling. The title "Elton's baby! At home with Elton John, David Furnish and baby Zachary" ran with the image.
"When this was brought to our management's attention, the decision was changed and the magazine was uncovered.
"Harps is an employee-owned company," chief executive Roger Collins said.
"Both our employees and our customers come in all shapes and sizes, beliefs and preferences.
"Harps has never and would never discriminate. We are sorry that these events caused misunderstandings."
What do you think? Should the store have blocked out Elton's baby? Or is it the most ridiculous bit of censorship you have ever heard of?
Tell us below...