Laurieton residents can help provide meals to families doing it tough this winter by joining local efforts to raise funds for national charity, SecondBite.
Until August 2, Coles at Laurieton will raise money for SecondBite, a national charity which redistributes surplus fresh food to Australian families in need.
As part of the five-week campaign, Laurieton residents can buy a $2 SecondBite donation card at Coles to help to deliver the equivalent of five healthy meals to Australian families doing it tough.
Laurieton is renowned as a community that will happily give to others, and this fundraising will, hopefully, assist many families doing it a bit tough this winter.
All it takes is to purchase one of the donation cards available at the local Coles outlet and you will directly assist a family.
The fundraising comes as Coles supermarkets reaches a new milestone, donating the equivalent of 30 million meals in five years to people doing it tough across Australia.
Yet despite the meal milestone, each year two million Australians still struggle to put food on the table.
Coles State General Manager Thinus Keeve said Coles was proud to participate in the SecondBite program and encouraged shoppers to get behind the fundraising campaign this winter.
“Too many people in our communities don’t have enough food to eat and are not able to afford healthy meals on a daily basis,” said Thinus.
“We hope that through our surplus fresh food donations and the support from our local customers, we can make a real difference to people doing it tough this winter.”
SecondBite CEO Jim Mullan said the organisation had partnered with Coles since November 2011 to rescue surplus fresh, nutritious food for people in need.
“By working together, SecondBite and Coles are providing enough fresh food for more than 23,000 nutritious meals every single day to children and families doing it tough across Australia,” Mr Mullan said during the launch of the SecondBite initiative.
“This cannot be achieved without the efforts of Coles and its team members,” he said.
The fundraising campaign for SecondBite will run in all Coles supermarkets nationally until August 2.