The Australia Day ambassador for the Port Macquarie-Hastings has been announced.
The role goes to entrepreneur Justin Herald.
Mr Herald, at the age of 25, set about changing his life and in 2005 was named International Entrepreneur of the Year.
He established clothing brand Attitude Inc which became an international success.
The managing director of customer service training company Customer Culture is also a corporate and conference speaker and author.
Mr Herald will attend Australia Day activities as our area's Australia Day ambassador.
Hundreds of Australia Day ambassadors volunteer their time across the country to inspire pride during community celebrations.
The Port Macquarie-Hastings Australia Day programs will be released in mid-January.
The Australia Day Awards ceremony is part of the celebrations.
More information about Australia Day in the region is available on Port Macquarie-Hastings Council's website.
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