Cleo Smith was last seen about 1.30am on Saturday at the Blowholes campsite on the coast at Macleod, north of Carnarvon.

An air, land and sea search resumed on Sunday morning with help from the SES and community volunteers.

The girl was wearing a pink one-piece sleepsuit with a blue and yellow pattern when she was last seen.

Her worried mother, Ellie Smith, took to social media early on Sunday pleading for help.

"It's been over 24 hours since I last seen the sparkle in my little girls eyes! Please help me find her," she posted.

Earlier, Ms Smith posted that she had woken at 6am on Saturday to find her daughter wasn't in their shared tent.

She described Cleo's disappearance as "very very unusual".

WA police Inspector Jon Munday said the family arrived in the area late on Friday afternoon.

Insp Munday said he was "fairly confident" police were able to get the identities of all the people who were in the campsite at the time she disappeared, as well as gathering intelligence from dashcams and CCTV cameras in the vicinity to "paint a picture of who was around here".

"We are greatly concerned for the safety of Cleo and we aren't leaving anything to chance or ruling anything out," Insp Munday said early on Sunday afternoon.

"We are going as hard as we can for as long as we can."

Insp Munday said detectives from Perth and Geraldton had arrived at the search area and despite the harsh environment, the weather was so far "conducive to someone surviving exposure to the elements", but there were still no answers or major breakthroughs in the search.

Australian Associated Press